Time Warner Inc. is a multinational media and entertainment conglomerate. Among its most popular assets are HBO, Turner Broadcasting System, The CW Television Network, Warner Bros., CNN, DC Comics and Hulu.
TIME WARNER INC.
As the threat of cyber attack becomes more eminent, Time Warner Inc. must take the necessary steps to create a cybersecurity initiative that will protect the information systems of all its internal stakeholders.
CHALLENGE
RESEARCH
The most common passwords
12345
Welcome
Password
1 111111 1
qwerty
OBJECTIVE
Educate employees through training of cyber security threats in order to be efficiently prepared in the event of a cyber or information hack.
STRATEGY
To leverage technology to heighten awareness surrounding cyber security issues.
MESSAGE
Cybersecurity may be a complex issue, but taking measures to prevent it is quite simple.
#TWSafe
INSIGHT
Cybersecurity is not regarded with necessary precaution by consumers, therefore, consumers must be educated on this subject.
TARGET
EXECUTIONS
MEASUREMENT
Team: NiRey Reynolds