Raise awareness about decoupling the phrase drinking and driving to citizens in urban environments.
Heineken is the world's most international brewer. As a leader in the beer industry with a renowned reputation, Heineken seeks to eliminate drunk driving by encouraging consumers to either drink or drive.
Cities are growing and influencing their residents.
By 2050, two-thirds of the world’s population will live in urban areas. As urban centers swell in size,
their influence will only continue to grow.
“Drunk driving is in the past because moving to a city where I have transportation made me stop driving under the influence. There are no excuses anymore.”
Josh, Account Executive
DUI rates are increasingly dropping in cities
Millennials are demanding of the urban environment in which they live.
Therefore, they have the power to change their city’s drunk driving behavior and create disruption.
Millennials are driving change in cities
In our city, we’re too driven, creative and innovative to waste time
thinking about such an obvious choice.
Of course, when we drink, we never drive.
Welcome to the Post DUI World
home of Generation Driven
Team: Azra Brdakic, Kat Tsampounari, Latoya Sherrelle, Sonya Chitale
Christel Yan, Liana Pantzari and Tung-Han Lin